‟If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
Antoine de Saint-Exupéry, a very loose English paraphrase of his French poem Dessine-moi un bateau, or Make Me a Boat, found in Citadelle, 1948.
This quote is just one tiny gem I found in the large cave of wonders that is Kevin Kelly’s Lifestream. (I couldn’t translate the original source).
This quote is the perfect description of the motivational power of storytelling. Paint that beautiful picture of what could be. Let your audience connect the dots.